NOW Supplements (by NOW Foods) is a family-owned natural products company founded in 1996, committed to promoting healthier living through high-quality, affordable dietary supplements. They produce more than 1,400 products — including vitamins, minerals, amino acids, sports nutrition, herbal extracts, and essential oils. The brand emphasizes sustainability, transparency, and value to empower people to lead healthier lives. NOW offers a wide and affordable assortment of high-quality dietary supplements, natural foods, and other health products designed to empower people to lead healthier lives. 

Key features of Now:

• High-quality ingredients: Supplements are made with high-quality, sustainably sourced ingredients and are free of artificial colors, flavors, and hydrogenated fats. 
• Accessible: The Company aims to provide natural foods and supplements to fit almost any lifestyle. 
• Lifestyle options: They cater to various dietary needs, with products being non-GMO, vegan, vegetarian, kosher, soy-free, gluten-free, and more.
• Wide selection: NOW Foods offers a vast range of supplements, including vitamins, minerals, proteins, and specialized formulas.

Why choose Cureka?

Cureka is India’s first preventive healthcare store curated by doctors. Cureka aims to shift the focus from treatment to prevention, offering a curated selection of products and advice to help people live healthier lives. 

Cureka states that all products on its platform are procured from verified and licensed manufacturers, which helps ensure you receive authentic Now supplements. 

Best selling Now products in Cureka:

• Now Acetyl L-Carnitine Capsules 500mg:

Acetyl-L-Carnitine (ALC) is a modified amino acid that supports cellular energy production by assisting in the transport of fat into the mitochondria where it is converted into ATP (cellular fuel). ALC is a highly bioavailable form of carnitine that can cross the blood-brain barrier, where it helps to neutralize free radicals, supports mitochondrial function and helps to maintain normal neurotransmitter activity. ALC helps to maintain optimal neurological health.

• Now Alpha Lipoic Acid Capsules 250mg:

NOW Alpha Lipoic Acid 250 mg Capsules are a potent antioxidant supplement that helps combat oxidative stress and supports overall cellular health. They aid in energy metabolism by assisting the body in converting nutrients into usable energy. The capsules are designed for easy absorption and can be incorporated into daily wellness routines. Regular use may help maintain healthy aging processes and protect cells from free radical damage.

• Now Dandelion Root Capsules 500mg:

NOW Dandelion Root 500 mg Veg Capsules are made from pure organic Taraxacum officinale root, delivering 500 mg of this traditional herb in each capsule. Rich in inulin, flavonoids, sesquiterpenes, and phytosterols, it supports liver health and naturally aids detoxification. Its mild diuretic action helps promote fluid balance and supports gentle “cleansing” of the body. With its herbal, plant-based formulation and vegetarian capsules, it’s suitable for those seeking natural wellness supports. 

• Now Melatonin Capsules 3mg:

NOW Melatonin 3 mg Veg Capsules is a dietary supplement that supports healthy sleep-wake cycles by providing a physiologically relevant dose of melatonin. As a potent free-radical scavenger, it also helps protect cells from oxidative stress. The formula is non-GMO, vegan, and free from common allergens like gluten, soy, and dairy. Designed for convenience, just one capsule taken near bedtime supports relaxation and a restful night’s sleep. 

• Now MCT Oil for Weight Management:

NOW MCT Oil for weight management is a pure, rapidly absorbed source of medium-chain triglycerides derived from coconut/palm kernel oils. Because MCTs are quickly metabolized by the liver, they encourage the body to use fat for energy rather than storing it. It’s labeled as a thermogenic fat, helping support healthy body composition when used as part of a balanced diet. The oil is available in both liquid and soft gel forms, making it convenient to include in daily routines.

• Now Omega 3 Fish Oil 1000mg Softgels:

NOW Omega-3 Fish Oil 1000 mg Softgels is a high-quality, molecularly distilled fish oil supplement that delivers 180 mg of EPA and 120 mg of DHA per soft gel. It supports cardiovascular health and is rigorously tested for contaminants like mercury and PCBs. The formula is non-GMO and made in a GMP-certified facility, ensuring purity and potency. Designed for convenience, it’s ideal for daily use with meals.

NOW dietary supplement fill nutritional gaps and support your health goals, as the company emphasizes high-quality, affordable, and research-backed ingredients. The company is known for offering high-quality products at competitive prices, often lower than competitors.