What is the purpose of blonde shampoo?

This fanatic product is made to remove any unpleasant brassy or yellow undertones, leaving you with a gorgeous, hassle-free blonde.

Do blondes need special shampoo?

Purple shampoo is a vital requirement if you want to maintain your blonde hair looking cool and avoid brassy hair. Weâ€™ve (kerastate shampoo) put together this guide to assist you in maintaining your colour properly.

Why purple shampoo for blonde?

Blonde hair that has been coloured naturally depigments and fades faster than other hair colours, frequently producing unwelcome brassy or yellow tones. Purple shampoo products might assist your clients avoid these tones and maintain their ideal cool blonde tone.

How often should you use blonde shampoo?

One to three times a week is a good rule of thumb. It should be used based on how frequently you wash your hair and how long it takes for it to appear brassy.

How to use the shampoo?

Step 1: Apply shampoo on wet hair. Step 2: Leave on at least 2 minutes to a maximum of 5 minutes depending on desired degree of neutralization. Step 3: Rinse thoroughly

Kerastase Blond Absolu Bain Ultra-Violet Purple Shampoo- 250ml

KERASTASE

₹6,789₹7,5009.48% off

Out of Stock

Est. delivery3-5 Days

Est. delivery 3-5 Days

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COD available (min. ₹599)Cash on Delivery on orders of ₹599 or more

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Helps with

Dry hair

The shampoo neutralises brassy tones
Features purple pigments to counter yellows
Kerastase Nourishes and hydrates your hair
The product is ideal for blonde and grey hair
Fortifies the hair and illuminates from within

The Blond Absolu Bain Ultra-Violet Purple Shampoo instantly neutralises brassy hair and removes yellow undertones to maintain cool blonde shades.
The shampoo makes hair shine, restores its glossy finish, and gets rid of brassiness.
Hyaluronic acid plumps up the dry, frizz hair, also enhances the parched strands this could help to add volume to the hair roots.
Edelweiss flower strengthens hair, stimulates the scalp, improves hair density, and prevents hair loss.
Ultra Violet neutralizer swiftly diminishes yellow undertones and neutralises brassy hair to keep cool blonde colours.

Hyalouronic acid, Edelweiss Flower, Ultra violet neutralizers

Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, Glycol Distearate, Cocamide Mipa, Dimethicone, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, Ci 60730 / Acid Violet 43, Salicylic Acid, Carbomer, Limonene, Guar Hydroxypropyltrimonium Chloride, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Magnesium Acetate, Glycerin, Sodium Hyaluronate, Tocopherol, Aspartic Acid, Glycine, Arginine, Glutamic Acid, Phenoxyethanol, Leontopodium Alpinum Flower/Leaf Extract, Fumaric Acid, Malva Sylvestris Flower Extract / Mallow Flower Extract, Potassium Sorbate, Parfum / Fragrance.

Step 1: Apply shampoo on wet hair.
Step 2: Leave on at least 2 minutes to a maximum of 5 minutes
depending on desired degree of neutralization.
Step 3: Rinse thoroughly

Avoid direct contact with eyes
Keep out of children’s reach
For external use only

Primary Prevention: Suitable for individuals with blonde, highlighted, or lightened hair seeking to maintain colour and brightness — helps prevent yellowing, brassiness, and dullness, keeping hair tone fresh and vibrant from the start.
Secondary Prevention: Provides supportive care when early signs of discoloration, uneven tone, or faded highlights appear — helps neutralize unwanted yellow or brassy tones, enhance shine, and maintain soft, manageable hair.
Tertiary Prevention: Recommended for individuals with persistent brassiness, dullness, or colour-treated hair prone to fading and damage — helps provide targeted toning, restore hair vibrancy, and maintain long-lasting colour intensity and brightness.

Frequently Asked Questions

This fanatic product is made to remove any unpleasant brassy or yellow undertones, leaving you with a gorgeous, hassle-free blonde.
Purple shampoo is a vital requirement if you want to maintain your blonde hair looking cool and avoid brassy hair. Weâ€™ve (kerastate shampoo) put together this guide to assist you in maintaining your colour properly.
Blonde hair that has been coloured naturally depigments and fades faster than other hair colours, frequently producing unwelcome brassy or yellow tones. Purple shampoo products might assist your clients avoid these tones and maintain their ideal cool blonde tone.
One to three times a week is a good rule of thumb. It should be used based on how frequently you wash your hair and how long it takes for it to appear brassy.
Step 1: Apply shampoo on wet hair. Step 2: Leave on at least 2 minutes to a maximum of 5 minutes depending on desired degree of neutralization. Step 3: Rinse thoroughly